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Creative Instigation : The Art & Strategy of Authentic Community Engagement
Exploring creative responses to community challengesCreative Instigation is a collection of in-depth case stories focused on effective and innovative community engagement and policymaking in diverse cities across the western U.S.Each story reflects the history and uniqueness of the community, organization, or institution—providing grit to the importance of context to understand the why and the how of this work.It includes the successes and challenges, and the efforts needed to do this work well.Unlike “typical engagement,” where meetings are announced via limited venues with limited information, Creative Instigation describes engagement that is authentic, outreach that is expansive, and research that uncovers the soul of a community.No two approaches are alike. This book is for those most likely to be responsible for community engagement work—city staff and elected leadership, community developers and nonprofit workers, architecture and planning students, scholars, and community activists, as well as people who care about their own community and the future of their city.The in-depth stories of multi-year efforts by organizations, institutions, and communities, working differently, and at times at cross purposes describe the unique, transdisciplinary skills required to bring these sectors together to solve shared problems.
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Content Strategy for the Web
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Creative Content Kit : A Method to Ideate and Create Content Strategy
Creative Content Kit is a four-step process for creating content strategy, inspired by 'The System of Publishing' theory (Bhaskar, 2013).Each stage contains a set of cards with methods, content types, platforms and tools. The deck of 65 cards is made for content professionals and non-specialist to ideate, test and solve content problems.It provides a helpful visual structure to ease communication in planning alone, with your team and clients. The first stage, Model, consists of cards with methods and tools that help you define the reason why your content needs to exist.You will start with the cards about Audience and progress to work with the cards about Product, Brand or Business. The second stage presents Content types that you can choose to include in your editorial approach.With the information you gather from the previous stage, you will think about what types of content you need to address your audience, aligned with your product/service, brand or business.There are no rules to pick one type or the other, but as you go through the cards, you will know which is a priority for you. Platforms are the channels and frames that will represent and distribute your content.They represent how and where your audience will experience it: videos on Facebook, photos on Instagram, short texts on Twitter, etc.At this stage, you will check your editorial ideas and goals to define which platform best suits it. Finally, you want to ensure your strategy will Reach your audience, to make sure content is not lost or ignored.You can then make use of practical tools, tips and tactics regarding exposure to capture their attention. HOW TOThe cards have numbers, a title, a subtitle - guiding you to make your choices - and body text that will indicate what you can start doing with call-to-action bullet points. Start by thinking about your content problem, the number of people involved, and overall investment.The four steps will serve as a guide, and you will organise and choose the cards according to your needs. There is no limit for the use of cards although it will have an impact on the time you will spend at each stage.
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Cities: Skylines - Community Content Bundle Steam Key
This product is a brand new and unused Cities: Skylines - Community Content Bundle Steam Key
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The Content Strategy Toolkit : Methods, Guidelines, and Templates for Getting Content Right
In this essential guide, Meghan Casey outlines a step-by-step approach for successful content strategy, from planning and creating your content to delivering and managing it.Armed with this book, you can confidently tackle difficult activities like explaining clearly to your boss or client what's wrong with their content, getting the budget to do content work, and aligning stakeholders on a common vision.Having The Content Strategy Toolkit at your side is like hiring your own personal consulting firm.You get a complete array of instructions, tools, and templates for most challenges you'll face. In this practical and relevant guide, you'll learn how to: Identify problems with your content and persuade your bosses it's worth the time and resources to do it rightAssemble a stellar team for your content projectPrepare your organization for content transformationMake sense of your business environment and understand your audienceAlign stakeholders on business goals and user needsSet a compass for your content and decide how to measure successCreate, maintain, and govern on-strategy content You'll learn how to treat content like the strategic asset that it is. "Quality content increases value. Poor-quality content destroys value. It's as simple as that. Meghan's book has specific, practical, and immediately actionable ideas that will help you increase the quality of your content."—Gerry McGovern, CEO, Customer Carewords "This second edition goes deep into three integral topics for content leaders—assembling cross-disciplinary teams, evaluating processes, and building a content playbook.If you're looking to build a new practice or retool an existing one, this book will help you succeed.—Natalie Marie Dunbar, Author, From Solo to Scaled: Building a Sustainable Content Strategy Practice
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